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Pet Nutrition was created by Matthew Wismayer- a Nutritionist by trade, his love of his pets inspired him to create a brand of fresh, natural and top quality ingredients. Pet Nutrition is the only Maltese company specialized in pet food sold in over 58 countries worldwide. A wide range of pet products are sold besides pet food including snacks, supplements, and accessories under the Prince and Princess brands.

Pet Nutrition currently has 2 pet shops - one in San Gwann and another in Luqa where we also provide pet grooming and pet training services. Pet Nutrition also sells Prince and Princess Pet Food to all leading pet shops in Malta and Gozo.

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The main company goal is to increase share and volume of trade. The company knows that it has various external factors acting upon it, that may lead to a certain level of risk to conduct their daily duties to achieve their KPI's. These risks are all based on 4 main factors; Political, Economical, Social Cultural & Technological. To reduce the risk of competition in the market, PetNutrition works vigorously to innovate and be at the forefront of the evolving pet market. The company also ensures that it's supply chain have strong ties, to offer the best quality products, and have them available on-demand. We stand out from our competitors as we efficiently deliver our products to our customers at the best price possible. We practice our marketing tools by using different product visuals in order to better explain and understand the client, while using different printing material to further improve our brand.

We strive to turn barriers into opportunities. Trade Wars imposed by China on the U.S have created a filter, and as a European company we have exposed and managed to enter the market in recent years. Innovation is an essential part for the company, as we try and increase both share's and volume when trading. Using our Digital & Product Designer, in the marketing department, we thrive to deliver innovative packaging and unique products for our customers. Through our international export team, we make sure to adapt to new Governmental Legislations and find ways to penetrate new markets, understanding cultural traits and requirements of different countries


Our mission is to make the world a better place one paw print at a time

Through our sustainability initiatives and local community outreach, Pet Nutrition strives to ensure that all its activities are sustainable-from packaging to production and distribution

Image by Zbynek Burival
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